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Of Dan & Dan

31 July 2010 in Books/Articles review. Write by Paolo Terni

Since I am taking a short vacation, I will not be posting again in 2 weeks (my usual interval between posts) but in 4 weeks. To compensate for it, here is an extra-long post. Enjoy!


I am going to contrast and compare two different books: Dan Ariely’s latest, The Upside of Irrationality; and Daniel Pink’s  Drive.

Both books are terrific. They read very well. They are very engaging. The authors make an extra effort to illustrate their concepts in the simplest and most understandable way. They both use metaphors that are clear and effective in their power to explain. Not only these two books are a pleasure to read – they are also very informative.

Ariely’s book is sort of a sequel to his hugely successful Predictably Irrational: the Hidden Forces that Shape our Behavior. However in The Upside of Irrationality Dan Ariely’s takes a more compassionate stance towards the bias that make us irrational decision makers, a.k.a. humans. In keeping with this softer perspective, the book shines with many personal stories that are going to touch the reader. And it is no accident that the focus of this book is not “the consumers’” behavior but how people behave at work and in their own personal life. So we have 5 chapters about “how we defy logic at work”, and another 5 about “how we defy logic at home”.

Dan Pink’ s Drive feeds on the work of Ariely and many others on the science of motivation. Pink is a master in making the insights gained by recent research  understandable and readily usable by managers and businessmen. Drive is a call for a general and comprehensive rethinking of the ways in which we organize what we do.  Pink’s metaphor of assumptions that societies have about human behavior as being their operating system is brilliant and enlightening in and of itself! Moreover, the second part of the book is a treasure trove of practical advice - simple strategies to implement the ideas illustrated in Drive.
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Easy: it is the shortest description for what I do.

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